Swim Ops
Privacy policy
Last updated September 4, 2026
Swim Ops is a club operations platform built and operated by LAMO Ventures, LLC (“we”, “us”). This policy explains what personal information we handle, in two distinct roles: as the operator of this website (swimops.io), and as the service provider that runs the Swim Ops platform on behalf of member-owned clubs.
The short version: this website collects very little and only where you type it in, club data belongs to the club, and we do not sell personal information or use it for advertising. In either role.
This website (swimops.io)
Most of this site is static pages. It sets no advertising cookies and runs no advertising or cross-site trackers. It is served through Cloudflare, which processes visitor IP addresses and request metadata in transient infrastructure logs we use only for security and operations.
Two things do collect something, and we would rather name them than round down to “nothing”. We use Cloudflare Web Analytics, which counts page views without cookies and without building a profile of you across sites. And we load fonts from Google Fonts, which means Google receives the IP address of anyone who loads a page here.
The fee calculator runs entirely in your browser; the numbers you enter are not sent to us.
If you ask for the live demo, the form records what you type, your name, your email address, your club, and your role, together with the IP address the form was submitted from, which we keep to spot abuse of the demo. We use it to reach you about Swim Ops and for nothing else: it is not sold, not shared with other clubs, and not added to any list you did not ask for. We keep it for 12 months and then delete it, and you can ask us to delete it sooner at any time by emailing hello@swimops.io.
If you email us at hello@swimops.io, we keep the correspondence so we can respond and follow up. We do not add you to any mailing list you did not ask for.
The Swim Ops platform: your club controls its data
Clubs use Swim Ops to run their own operations. Memberships, households, dues, waitlists, programs, and communications. For that data the club is the controller and we are its service provider: we process member information only on the club's instructions and only to provide the service.
If you are a member of a club that uses Swim Ops, your relationship is with your club. Questions about what your club stores, or requests to correct or delete your information, should go to your club first; we support clubs in fulfilling them.
- We do not sell personal information, in any role, to anyone.
- We do not use member data for advertising or cross-club profiling.
- Clubs can export their operational records without asking permission.
- Club rosters include minors' names as provided by the club for its own operations (rosters, programs, safety). We process that data solely for the club and never market to children.
Payments
Payment details entered by club members go directly to Stripe, our payment processor. We never receive or store full card numbers or bank account numbers; we keep the transaction records a club needs for its own books (amounts, dates, status, and payment-method summaries like last-four digits).
Service providers
We use a small set of infrastructure providers to run the service, each processing data only as needed for their function:
- Cloudflare: hosting, content delivery, and security
- Neon: database hosting
- Stripe: payment processing
- Resend: transactional and club email delivery
- Twilio: SMS delivery
- Anthropic: the AI features described below
- Sentry: error monitoring
- Google: optional sign-in for platform accounts
A fuller subprocessor listing with regions and purposes will be published in the Swim Ops trust center before general availability.
AI features
Swim Ops has two features that send club data to Anthropic, which operates the Claude models. We are naming them specifically because “we use AI” is not a disclosure.
The first is the member Q&A box on the portal home page. When a member asks a question there, we send Anthropic the question itself plus a context block assembled for that member: their club's published pages and help content, and that household's own account details. The things their portal dashboard already shows them. It is sent so the answer can be about their account rather than generic, and it is scoped to that one household: a member's question never carries another family's information.
The second is on the staff side. Where a club has the staff-side AI features switched on, an administrator can ask Swim Ops to summarize or triage that club's own records, which sends the relevant records to Anthropic for that request. These are off unless a club turns them on.
In both cases the data is sent to produce that one answer. Anthropic does not use it to train its models, and we do not use it to build profiles of members or to advertise. If your club would rather we did not offer the member Q&A box at all, tell us and we will switch it off for your club.
Security and retention
Data is encrypted in transit. Access to production systems is limited and credentialed; financial records are append-only, so history cannot be rewritten after the fact. No vendor should claim security is solved. If you have questions, ask us and we will answer specifically.
We keep club data for as long as the club uses the service. When a club leaves, it takes its export with it, and we delete or return remaining club data on a documented timeline agreed in the club's service agreement.
Your choices
Emails sent through the platform on behalf of clubs include unsubscribe controls where the law requires them, and suppression is enforced platform-wide once you opt out.
Depending on where you live, you may have legal rights to access, correct, or delete personal information. For club data, contact your club (the controller); for anything about this website or our own records, contact us and we will respond.
Text messages (SMS)
Clubs on Swim Ops can send membership and billing notifications by text message. Swim Ops operates that messaging program on behalf of its client clubs: every message names the club it is sent for, and consent is collected and stored per member, by that club, in its own member portal.
Members opt in from Household → “Contact & notifications” in their club's member portal. The box is unchecked by default, and no number is ever texted unless the box is checked and a mobile number is on file. Every change to that preference is written to an audit record with actor, timestamp, and previous value. Whether the member made it or asked club staff to.
A mobile number and its SMS consent are used only to deliver that club's own notifications. They are not used for marketing, not shared between clubs on the platform, and not sold.
All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.
Message frequency varies. Message and data rates may apply. Reply HELP for help; reply STOP to stop.
You can withdraw consent at any time: uncheck the box in the same portal screen, reply STOP to any message, or ask your club's membership office. The full program terms are in our website terms.
Changes and contact
If this policy changes materially, we will update the date at the top and note the change here. Questions, requests, or concerns: hello@swimops.io, or LAMO Ventures, LLC.