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Built for the person who runs the club

Less busywork.
More pool time.

Swim club management software for the person who runs the club. Memberships, payments, programs, and communications—all together, with optional agent-assisted help for your workload.

Migration included. A real-data trial before you switch.

A little less on your plateProduct preview
Lakeside Swim ClubSample data
HomeClub overview

Your club, at a glance.

2027 season
Membership renewals420 of 500 households
Renewed84%
Dues collected$630,000

Needs attention 6 items

Rental requests1
Summer camp48 / 60 enrolled
Lap swim today18 / 24 booked
  • Membership & money
  • Programs & bookings
  • Agent-assisted admin

Illustrative product preview · Sample data

One connected clubMembershipsPaymentsProgramsCommunicationsYour website

A lot on your plate. One place to run it.

The whole club.
Off your shoulders.

You shouldn’t have to spend your evening moving information between tools. Keep the everyday work connected, and let members take care of more themselves.

01 / Membership

Stay on top of every household.

Signups, renewals, waitlists, refundable bonds, and family records. One history, from first application to the next season.

  • Household directory
  • Renewals & waitlists
  • Bonds & agreements
Explore membership
02 / Payments & accounting

Collect dues. Close the books.

ACH payments, autopay, invoices, and statements in one place. Give your treasurer clear balances and reports without rebuilding a spreadsheet.

  • ACH & card payments
  • Autopay & reminders
  • Financial reports
Explore payments & accounting
03 / Programs & reservations

Fill the calendar, not your inbox.

Camp registration, lotteries, private lessons, and lap lanes. Families book online; you keep track of capacity, rosters, and attendance.

  • Camps & lotteries
  • Private swim lessons
  • Lap lane bookings
Explore programs & reservations See lap swim reservations
04 / Communications

Reach the right people. Once.

Send newsletters and targeted updates from the same member records you already use. Keep questions and replies in a shared support inbox.

  • Email campaigns
  • Saved audiences
  • Member support
Explore communications
05 / Events & community

Make the club easy to enjoy.

Event RSVPs, clubhouse rentals, caregiver passes, and a merch shop. More ways for members to participate, with less coordination for you.

  • Events & RSVPs
  • Facility rentals
  • Club merchandise
Explore events & community
06 / Website & member portal

Give members a place to help themselves.

A branded club website and a mobile-friendly portal for bills, bookings, documents, and answers. Update your pages without calling a developer.

  • Your club’s branding
  • Self-service portal
  • Pages & documents
Explore website & member portal

Open API. MCP. Your choice of AI.

Bring your own AI.
Get more done.

Ask about a household, pull together your next report, or prepare the week’s work. Swim Ops connects your club to the AI assistants and outside tools you already use.

An example request in your AI app
“Give me the full picture on this household—membership, balance, and open questions.”

One question. Context from across the club records your role can access.

Try the starter prompts
ClaudeChatGPTCodexYour MCP app
MCP connection
swim ops.Your identity. Your permissions.
MembersBillingTickets & tasks

Requires a compatible remote MCP connector and OAuth sign-in. Availability depends on your AI app and plan.

AI apps & plugins

Work in a conversation.

Use a compatible AI app’s custom connector or plugin to look up records and prepare routine work. Keep using the assistant you prefer.

Connect your assistant

MCP connections

Connected, with control.

Sign in as yourself and start with read-only access. Enable supported actions when you’re ready, with your club’s roles and browser approvals in place.

See what it can do

Public API

Build beyond the dashboard.

Connect a reporting tool, sync supported records, or build a custom integration. Scoped API keys and an OpenAPI reference give your developer a clear starting point.

Explore the API
Your role limits what a connected assistant can access.Explore the full help library

Software. And help doing the work.

You’ve got a club to run.
Now you’ve got backup.

Choose a managed service built around a team of AI agents. They help prepare the everyday work across your club, so you can spend your time on people and decisions.

Member support

Summarize a household’s history and prepare replies with the right context.

Membership & renewals

Prepare renewal work and surface the exceptions that need your decision.

Finance & reporting

Pull together balances, open items, and the numbers for your next board meeting.

Program operations

Organize camp rosters, attendance, and waitlist work for the week ahead.

You set the rules. You keep control.
We agree on the scope, setup, and service pricing with you.

Let’s talk about your workload

Keep more money in the club

Less overhead.
More room in the budget.

Bring scattered tools together. Cut the work around collecting dues. And use ACH bank payments to reduce the fees on your biggest annual payments.

Your club. Your numbers.

Adjust the assumptions to estimate the difference.

Estimated annual fee savings$11,025

On $750,000 in annual dues, with 70% moved from card to ACH.

Illustrative estimate, not a processing quote. Use your effective rates, including fixed fees and caps. Returns, payment mix, and your club’s fee policy affect actual savings. Software and service costs are separate.

Review the numbers with us

We handle the move

A fresh start.
Without starting over.

You don’t need another project. We guide the import, help resolve messy records, and get your club ready to go. You bring the context; we do the setup with you.

Plan my club’s move

Your existing system stays in place while you try Swim Ops.

  1. 01

    Share your existing records.

    We agree on the scope and secure handoff, then bring your households, balances, and membership data into a private trial.

  2. 02

    Try it with your actual club.

    Review the import together. Check the details and walk through your everyday work during a 60-day real-data trial.

  3. 03

    Go live when you’re ready.

    We work to a launch plan that fits your season. Member communications stay off until you approve the switch.

Founding clubs · Preparing for 2027

Make next season
easier on yourself.

Get the full platform, hands-on migration, and a direct line to the founder through your first renewal. We’ll start with how your club works today.

Want more of the day-to-day work handled for you? Ask about managed service when we talk.

Founding-club offer
$1,800/ first year

Per club. Migration included. No setup fee.

  • The complete club operations platform
  • Unlimited household and member records
  • A private 60-day trial with your real data
  • Guided import and a launch plan
  • Direct founder support through first renewal
Let’s make your job easier

We confirm renewal pricing and any managed-service scope in your proposal before you commit.

A few good questions

Let’s clear
a few things up.

Ask us anything
Is this built for someone like me?

If you’re the person keeping a community swim club running—whether that’s your job, your board role, or your volunteer hat—yes. Swim Ops brings member admin, money, programs, and communications together. It’s club operations software; it doesn’t replace swim-meet timing or competition management.

Can I use the software without the managed service?

Yes. Run the platform yourself, use its self-service member portal and automations, and add managed help where it makes sense for your workload. We agree the service scope with you.

What do the AI agents actually do?

They can review club records, summarize questions, prepare replies, organize renewal and program work, and pull together reports. Agent access is configured for your club. With write access enabled, everyday updates can happen immediately; consequential actions require your approval in Swim Ops. Your club controls access, money and policy.

Do I have to rebuild our website?

No. You can keep your existing public website and link to the member portal. If you want everything together, Swim Ops also includes a branded club website with editable pages, published pool hours, and a newsletter archive.

What happens to our data and payments?

Your club owns its records. Operational CSV exports and the API let you access your data; an all-in-one archive is not currently available. Payments are designed to use your club’s connected Stripe account, which we set up and verify during onboarding.

How long does switching take?

We agree a dated plan around your records, setup needs, and renewal calendar. The private trial lets you check the import and everyday workflows before going live. Member communications remain off until you approve launch.

Choosing your next platform?

Compare the work you’ll get back.

See how Swim Ops, Member Splash, PoolDues and Captyn approach club operations, AI access and cost. Bring the same five jobs to every demo.

Compare software

You bring the club. We’ll help with the rest.

Love your club.
Get your time back.

See your club in Swim Ops

A conversation about your club, your workload, and a better way to run it.